Design Philosophy and Project Pillars

Design Philosophy

$MOCA token is:

• An inclusive token accessible to all

• An interoperable means of participation

• A tool for amplifying a shared network effect

• A way to forge new frontiers in foundational protocol infrastructure

• A method of facilitating mass onboarding into web3

Project Pillars

The $MOCA token and Moca Network embody the three pillars of Growth, Culture, and Governance.

Growth

• Partnerships with culturally significant web3 projects and web2 brands to bring them into a single, interconnected, and interoperable growth network powered by the $MOCA token.

• Incentivize participation in the network through digital and IRL engagements, and social connections.

• Grow via network interoperability and multi-party cross-pollination (powered by $MOCA).

Culture

• Foster and enrich the broader verticals of culture within the ecosystem (music, sports, gaming, IP, education, etc.).

• Onboard IP and brands into the network, utilized across the network.

• Reinforce cultural representation through social gamification, aligning digital tribes with $MOCA-powered social products, services, and tools.

Governance

• Push governance as an important and necessary component of web3 culture and digital identity.

• Gather delegated voting power from DAOs across the web3 space to become a “DAO of DAOs” to grow positive influence and synergies across prominent DAOs.

• Incorporate checks and balances into the governance process so that culture and financialization hold each other accountable.