# Design Philosophy and Project Pillars

## Design Philosophy

$MOCA token is:

* An **inclusive** token accessible to all 
* An **interoperable** means of participation
* A tool for amplifying a **shared network effect**
* A way to forge **new frontiers** in foundational protocol infrastructure
* A method of facilitating **mass onboarding** into web3

## Project Pillars

The $MOCA token and Moca Network embody the three pillars of **Growth, Culture, and Governance**.

### **Growth**

* Partnerships with culturally significant web3 projects and web2 brands to bring them into a single, interconnected, and interoperable growth network powered by the $MOCA token.
* Incentivize participation in the network through digital and IRL engagements, and social connections.
* Grow via network interoperability and multi-party cross-pollination (powered by $MOCA).

### **Culture**

* Foster and enrich the broader verticals of culture within the ecosystem (music, sports, gaming, IP, education, etc.).
* Onboard IP and brands into the network, utilized across the network.
* Reinforce cultural representation through social gamification, aligning digital tribes with $MOCA-powered social products, services, and tools.

### **Governance**

* Push governance as an important and necessary component of web3 culture and digital identity.
* Gather delegated voting power from DAOs across the web3 space to become a “DAO of DAOs” to grow positive influence and synergies across prominent DAOs.
* Incorporate checks and balances into the governance process so that culture and financialization hold each other accountable.